Three stages, and you can stop after any of them

01

Clarity Audit

Best first step

A focused 1–2 week look at how your organization runs. I talk with your team, map the tools and workarounds, and you leave with a prioritized plan. If you need a new tool, I weigh the options against your team's skills and budget first.

02

Build & Launch

I build the simplest thing that works, then hand it off so it sticks. Depending on the audit, that can include:

  • Websites: a clear site on a platform you can edit yourself.
  • Brand systems: colors, type and templates your team can apply without a designer.
  • Accounts & tools setup: Google Workspace, shared calendars, domains, and file cleanup, in your name.
  • Template systems: Canva templates and a weekly routine, so your team can post without a designer.
  • Operations documentation: staff guides with short numbered steps, plus the reasons behind each setting.
  • Search & AI visibility: an SEO audit, and a setup that helps assistants like ChatGPT and Claude describe you correctly.
  • AI & workflow automation: removing the recurring tasks that eat your week.
See it in practice: Charlie O's Bar & Grill →
03

Ongoing Partner

I can stay on: routine updates to hours, menus and events, new tools as you grow, fractional operations support. A few weeks to an ongoing retainer.

Click any group to see what the work looks like, and where I've done it.

The situation

The website is hard to update, so the menu and hours are always a little out of date.

What I'd build: a site you can edit yourself, with events and specials your staff update directly.

Where I've done this

The Charlie O's Squarespace site, with a "What's On" events widget connected to Google Calendar and four specials widgets the staff update.

Build & Launch
The situation

Weekly specials and event posts depend on someone finding time to design them.

What I'd build: Canva templates for your regular nights and a short weekly routine that takes a post from idea to live.

Where I've done this

The Charlie O's flyer workflow. A Monday reminder leads to updated templates, and posts are live by Thursday.

Build & Launch
The situation

Private bookings, deliveries, and events are spread across personal calendars and texts.

What I'd build: shared calendars organized by purpose, with clear sharing rules.

Where I've done this

The Charlie O's shared calendars for events, private bookings, and deliveries.

Build & Launch
The situation

Your accounts are spread across old vendors and former staff, and nobody's sure who owns what.

What I'd build: a clean setup in the owner's name, old access removed, and a written record of who owns what.

Where I've done this

The Charlie O's domain move, new Google Workspace, removal of old staff access, and transfer of Google Business Profile ownership to the owner.

Clarity Audit
The situation

Files are everywhere, and new staff learn everything by asking.

What I'd build: one organized shared drive and a training binder the team can add to.

Where I've done this

928 Charlie O's files gathered into one shared Drive, plus an operations and training binder for the kitchen and bar.

Build & Launch
The situation

People search for you and find old hours, or AI assistants get your details wrong.

What I'd build: an SEO audit and fixes, plus an AI-visibility setup.

Where I've done this

The Charlie O's SEO audit and llms.txt setup.

Build & Launch
Read the Charlie O's case study →
The situation

Funder reports take days to pull together — every single quarter

Program data lives in a dozen spreadsheets, compiled by hand before every board meeting. Accurate, but slow, and one wrong formula throws it off.

What I'd build: I map where your data lives and build a lightweight system that compiles your key metrics automatically.

You walk away with
  • A dashboard that updates itself as you log program activity
  • 5–10 hours back before every board meeting or funder deadline
Build & Launch
The situation

When someone leaves, their knowledge walks out the door with them

New staff take months to feel confident, because everything important lives in someone's head or an unsorted Drive. Onboarding is "just ask someone", and that someone is always slammed.

What I'd build: I interview your team about what they know, then build a knowledge base in a tool you already use, with an onboarding sequence new staff can follow alone.

You walk away with
  • A knowledge base your team actually uses and updates
  • New staff up to speed faster, without pulling everyone else off their work
Where I've done this

A knowledge management redesign for a growing DEI consulting firm.

Clarity Audit
The situation

Donor thank-yous go out late. Renewal reminders keep getting pushed.

Donor communication matters, but it slips. Thank-yous get written one at a time, and year-end appeals are always rushed.

What I'd build: I map the donor journey, work out which touchpoints need a person and which can be automated, and build the workflows in your CRM.

You walk away with
  • Automated acknowledgment and renewal sequences that run without you
  • Every donor heard from on time, every time
Build & Launch
The situation

A process keeps generating complaints, and staff are buried answering the same questions.

What I'd build: find the real cause first, then fix the process and how it's explained.

Where I've done this

The student stipend process redesign, where about 80% of complaints turned out to be confusion rather than errors.

Clarity Audit
The situation

Scheduling or registration still runs on paper, spreadsheets, and a few people's memory.

What I'd build: a registration and scheduling process with clear rules written down, an online system students and families can use themselves, and staff trained to run it without me.

Where I've done this

The master schedule redesign and online course registration system (2,100+ students), still in use years later.

Build & Launch
The situation

We bought a new platform, and adoption is stalling.

What I'd build: a rollout plan built around the people using the platform, with short visual guides, training at the moment people need it, and a simple way to see who's stuck.

Where I've done this

Implementation program management for a national ed-tech platform serving 650+ districts, plus pandemic-era visual guides for teachers.

Ongoing Partner
The situation

Policies and safety procedures exist, but nobody reads them.

What I'd build: procedures rewritten so staff can find and follow them quickly, plus training that makes them stick.

Where I've done this

The safety procedures and staff training redesign.

Clarity Audit

Don't see your situation here?

These are examples, not a menu. If your situation doesn't fit one of them, that's usually the interesting kind.

Start a conversation →